"People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing."
— Paola Antonelli
“How do you make a seat disappear? The Jumpseat presents an elegant solution to a difficult seating situation, both aesthetically and functionally.” Ziba set out to redesign the traditional auditorium; this is the result.
Posted on Friday, January 27th 2012, by OhEugene
Reblogged from Utilitarian Things | Industrial Design Source ziba.com
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