utilitarianthings:

“The Sinch brand is about making innovative products to protect and organize personal electronic devices through good design and smart engineering. Dune Road Design and Frog have collaborated in launching the first product, the Sinch; a refreshingly simple and original solution for ending the frustration of cord chaos so that smart device users may live tangle-free.

The secret of the Sinch lies in its design. Rare earth magnets are housed in an elastic band, which attaches to the audio plug on any smart device headset. Based on a common user behavior — wrapping or coiling attached cords around smart devices — the Sinch is a universal solution designed to secure most headphones quickly and easily. Sinch allows the user to keep the headset at the ready, deployed with just a tug to the ear buds, while also keeping the cord wound securely for pocketing on or off the device.”