"People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing."

— Paola Antonelli

An ordinary wall clock always hasten us. It hurries us for walk with dog, reminds that it is time for work, for dinner, for watching serial or going asleep. Soft Clock helps us to reconsider time as a non-stop rush and allows admiring every minute. Soft Clock is rather an incessantly twisting art-object than a proper instrument for time measurement. This futuristic timepiece may be of any form and color.

Designer: Myznik Egor

Posted on Sunday, December 4th 2011, by OhEugene

Tags Industrial Design design clock cool swag