"People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing."

— Paola Antonelli

A rainbow in your hand. Started as Masashi Kawamura’s personal project in summer 2007, and was soon published from a Japanese bookstore “Utrecht”. It’s a flipbook, but rather than seeing animation, it creates a 3D rainbow in your hand. This book won this years NY ADC silver cube.

Posted on Saturday, November 12th 2011, by OhEugene

Tags design Industrial Design art rainbow cool

 Source masa-ka.com